A Great Disruption for Writers by Andrew Crofts
Gotham Ghostwriters, the leading ghostwriting
agency in New York, is setting up Gotham Publishing Solutions, in partnership
with publishing expert, Mike Shatzkin, who has been writing recently about “The
Next Great Disruption” in the publishing world.
Following the disruptions caused by
Amazon, and then by the rise of self-publishing, the next disruption that
Shatzkin is predicting is an explosion of “enterprise self-publishing”, where
companies and business leaders of every type make use of providers of custom publishing
and editorial services, like Gotham Publishing Solutions, to produce books
which will enhance their reputations and promote their businesses.
It is a message that I have been
trying to get across to potential clients for many years, but it has become
much more viable recently, now that there is no requirement to convince a
traditional publisher to help with the process.
It can be a very satisfying way to
write. You don’t have to worry about getting into any bestsellers lists because
the books need only very defined potential readerships in order to be effective and fulfil
their purpose, and the clients tend to be enormously grateful not to have to write
For those of us who are experienced
in writing full-length manuscripts, the growth of this sector could actually
lead to a potential rise in our general market value, which would, indeed, be a