Guest Post: Peter Lihou
The year was 2008 and Libros International had just published my debut novel Rachel’s Shoe . I was so delighted that a publisher had accepted my novel for publication that I didn’t asked too many questions about how they intended to market my book in those pre-Twitter, pre-eBook revolution days. Naive? Absolutely. But I soon caught on and realised that most small publishing houses simply don't have the budget to compete with the big names in the industry. So it would be down to me to get my book noticed. Fortunately, marketing was something I knew a little bit about; and so the novel, its sequel, and four other titles have since been launched on an unsuspecting public and they don't seem to have minded too much. 2008 and the following years won't go down in history as a period of economic success, especially in the book industry, and so it was of little surprise that my publisher at the time, like so many small publishing houses, eventually su...