I must admit that, although I enjoy books about creativity, I'm not really a great fan of 'How to' books, especially not the 'How to make a million dollars in six days' kind (rob a couple of banks springs to mind) or 'How to write a novel in 24 hours' (I tried this once for the World One Day Novel Cup and ended up with an embarrassing novella I deleted from my laptop the following day). But I'd come across Joanna Penn before through her blog The Creative Penn so thought I'd give her book a try. And I'm glad that I did, because despite - or maybe because of? - not having a traditional publishing deal, this lady knows what she's talking about.
Joanna Penn started her publishing journey in 2008 at around the time my traditional career began to show worrying signs of decline... the big book chains not ordering as many copies of my books as before, publishers going into receivership and/or being taken over by bigger publishers... editors leaving and new editors making a clean sweep... and in the middle of all that, my agent died and I got divorced, not the best timing! Other authors I know have suffered similar setbacks so I know it wasn't personal, but I felt helpless and frustrated about my seeming inability to write what publishers wanted, and this slowly turned into writer's depression (as opposed to all-out writer's block) that has lasted pretty much 10 years, during which I somehow managed to sell a middle-grade series to Templar, and reverted my rights in my out-of-print titles so I could republish them all as ebooks, but mostly just panicked and felt sick when I sat at my computer and worried about money and what else I was going to do with my life if my writing went bad. Whereas at the same time, in the same publishing environment, Joanna Penn was slowly (or remarkably quickly from the traditionally published author's point of view) building her writing into a business and producing a series of thrillers, as well as 'how to' books for her fellow indie authors. She is now, according to 'How to Make a Living with your Writing', earning a six-figure income. That's more of a living than I earned from my IT jobs back in the 1980's, let alone from my fiction, even in the best years of being traditionally published - my advances being of the mid four figure variety.
So what's the big secret? Writing better books? In the right genre? More books? Well, maybe some of all of that (and a few 'How to' books obviously don't hurt) but I think the main difference is mindset.
One of the things Joanna Penn says that really resonated with me was how she went to an author's conference and felt shocked by how insecure the traditionally published authors appeared to be. I can vouch for this. It comes from that feeling of helplessness when things go wrong. We can go home and write another book, we can even write a better book, we can write in a more popular genre, but we don't really believe it will make any difference because the outside forces seem to be so stacked against us. After a few years of being traditionally published, it's easy to lose hope that the book you are writing will ever see the light of day, let alone make it into bookshops and from there into your readers' hands. That is certainly how I've felt in recent years, and readers - particularly younger ones - grow up and move on. If they haven't heard from an author in a year, and can no longer find her books in the shops and libraries, they assume she's died or given up writing. It's clear from her book that Joanna felt much more in control of her writing career from the start, and could experiment and discover the best way for her to make a living from it, without a publishing contract with a non-compete clause strangling her creativity, or a well-meaning agent trying to guide her writing in the wrong direction.
Another difference is speed. Joanna has since published 14 books in ebook, paperback and audiobook formats worldwide on many platforms. Since 2008, working with traditional publishers and without an agent, I have produced just four new titles - my Pendragon Legacy series published by Templar - which do not yet have American editions, and are not available as audiobooks - although on the positive side UK readers can get them in beautiful hardcover editions popular with libraries and as gifts for young readers.
|Book 1: SWORD OF LIGHT|
beautiful hardcover edition published by Templar
Joanna Penn's book is indie biased, because that is what the author knows. But it's not against traditional publication, as she makes clear when she notes that she would consider a contract for her thrillers on the right terms. Even if you do decide to go the traditional route, you can still apply much of Joanna's advice to your long term career, while accepting that many of your rights will be tied up with your publisher for a contracted period. The book is split into two parts - the first half about maximising income from your books; the second half covering associated things such as blogging, speaking, running online courses, and affiliate income, much of which would not be possible without social media and our current online publishing environment. I see the second half as being the area where you can build your own writing-associated income according to the type of writer you are and the sort of personality you have. Some of Joanna's secondary income streams do not really appeal to me, but I can see other areas that might, and the affiliate income is something all authors with a website can do even if they do nothing else.
I was scribbling notes during the first part, which deals with all the income streams possible from a new book published independently. I already knew about ebooks from republishing my backlist. I'm currently on a learning curve with print on demand, ditto cover design. I did not realise indie authors could publish their own audiobooks at acx.com on a 50% royalty split with the narrator and no upfront costs. So far, none of my titles have been made into audiobooks so that's certainly something I'm going to investigate further! I've also realised I need a mailing list - I haven't got one owing to my mainly under-age readership, but perhaps parents, librarians and teachers might be interested in signing up on behalf of those too young? I am now publishing some books for YA readers who could sign up themselves... my blog could be more useful... it's about time I wrote something that's a bit easier to market... and stopped throwing stuff away if publishers say 'no'... oh, yes, I can feel my mindset changing already. Thank you, Joanna!
Katherine Roberts' backlist titles are available as ebooks from all the main online stores, and her first indie-published project The Legend of Genghis Khan is out now for Kindle on her signature list for older readers.
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