|IDEAL MOTHER'S DAY GIFT!!!|
|Flowery secateurs from M&S for when someone's about to be 'all thumbs'|
Like these secateurs: very useful, because when torturing one of your henchmen who’s been caught skimming off the top, it’s nice to have something dainty-looking to do it with. Of course there are masses of flower (though the prices are hiked up to their armpits for that weekend) and chocolate ads. Wimmins like chocolate, and cupcakes, and pink or lilac flowery tools. S’biology innit?
|Resin meerkat family from M&S again. Because... erm...|
They also apparently like meerkat statuettes. Now I’m a big fan of Sergei and Alexandr, the lovely gay couple from the Compare the Market ads, but I’d not really relish these bad boys yet there are quite a few of them about. We can all guess what Father’s Day will bring, beer tankards, slippers, golf clubs (all men play golf when they’re not using tools with no flowers on), things to do with cars (only men have cars you know)… ie stereotyped ideas, as if we’d all gone for another day trip to 1953. Stereotyping by marketing people really gets my goat (as long as the goat’s dressed by Cath Kidston).
|Amazon suggestion for Mother's Day gift. If your mother is an archaeologist maybe.|
Which brings us to The New Day, a newspaper about to launch here in a mass of publicity featuring the word 'new' multiple times. They seem to think people have stopped buying newspapers made of dead trees because they can’t find one they like. I’d assumed it’s because they read everything online more easily, sooner, and free, but I wish them luck with this venture. However it is apparently aimed more at women though they seem to be playing that down now. They’ve stated that they are targeting people between 35-55, thus possibly alienating in advance everyone outside those ages and probably quite a few inside them as well as those men who are wary of 'more for women' buys. Does everyone of 55 have similar interests and do they all transform totally on their 56th birthdays?
|Newspaper aimed at 35-55, because 'new' is not the new 'old'.|
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