The Power of a Negative Word by J. D. Peterson
In my reading and writing I have found that the English language favors the use of negative words to add impact to a statement. Idioms, phrases, and figures of speech also favor the negative form for emphasis.
Let me explain.
It’s morning, and you’re on your way out the door, and your partner say’s, “Don’t forget your lunch.” Why don’t we say, “REMEMBER your lunch,” instead?
You had a meeting with a person of authority, like a police officer or a judge. Your friend asks if you were nervous and you respond; “I wasn’t afraid.” Instead of saying, “I was very brave, and all went well,” WHY does our language default to a negative response?
It appears that there is emphasis added by the use of a negative word. For example, when achieving success in some endeavor, we say, “I could NOT have been happier.” Instead of a simple, positive remark, “I am so happy!” Just saying, “we’re happy” doesn’t create as powerful a statement as we get by adding a negative for emphasis. This subtlety is woven so intricately into our language that we don’t even notice it.
But why is emphasis landed squarely on the use of a negative word?
How happy are you?
“I’m so happy, I can’t stand it.”
“I’m so happy, I could just die!”
“Just slay me, I’m so happy.”
Really? No wonder the English language is confusing to folks whose native language is not English. And again, that doesn’t even begin to address the use of idioms.
Occasionally when reading a novel I run across a sentence that has so many negative words being used to reinforce a positive statement, that I get confused. It becomes necessary for me to pause, and dissect the sentence in order to determine if it is a positive or a negative statement. Jeepers. (I’ve searched for an example, but one alludes me at the present moment.)
Did you know that hypnotists, when writing a script for a client, are very careful not to use ‘negative’ words like no, not, can’t, don’t, won’t etc. ('Never' is acceptable because it is a time period. Forever, ever, today etc.) Hypnotists claim that the human brain does not process negative words and will cancel them out, which is why when they write a script for a person they will always use the positive form of a sentence or phrase.
Example: A client comes for a session to quit smoking. The hypnotist will never give the suggestion; “You don’t want to smoke cigarettes.” According to the brain experts what the client hears is; “You
don’t want to smoke cigarettes.” In essence, reinforcing the very thing the client wants to avoid.
If this is true, then why do we communicate with each other using so many negative words to emphasize our feelings?
If we keep yelling at our children; “Don’t throw that ball inside,” and they’re not obeying our command, could it be because they are actually hearing, “
Don ’t throw that ball inside.” Would we do better to say; “Take that ball outside on the lawn.”
What do you think? As a writer, I’ve been pondering this simple observation.
How could I not?