A Platform is a Writer's Most Valuable Asset -- Andrew Crofts
A “platform” is the most important attribute a writer can possess. (Having the ability to write could be argued to be more vital, of course, but then us ghostwriters are always available to sort out any lack in that department). Two books have brought this thought to the front of my mind. One of them comes with quite possibly the greatest author platform in the world, while the other has – like most of the rest of us – had to rely more heavily on serendipity. Barack Obama is arguably the man with the most interesting autobiographical material available at the moment. Not only did he come from virtually nowhere to be the leader of the free world, he also held onto his integrity to a degree that in the current political climate is almost impossible to envisage. On top of that he is a fabulous writer. I admit I am biased and there is a chance that he has faults which I am too starry-eyed to see, but I think almost half the world’s population thinks roughly along the same lines ...