Nuts & Bolts of Self-Publishing by Chris Longmuir
“Henri Guérard at his press”
The New York Library Digital Collections
|
In case you haven’t noticed, the publishing world has been
undergoing a massive change over the last few years.
In the beginning, there were the traditional publishers!
Well, not really. In the beginning, there were the professional copyists who
prepared books on vellum or parchment. Moving swiftly on to the advent of the
printing press, the guilds that handled the sale of most objects became
involved in the production and sale of books. However, we mustn’t forget the printers,
the people who produced books and performed the roles of editor, publisher and
bookseller. Did you know that the first printer-publisher in Britain, William
Caxton, printed more than ninety books in his lifetime?
The publication business which developed through the
seventeenth to nineteenth centuries was still a mixture of producers and
suppliers. But from the nineteenth century onwards the business of producing
books became associated with publishers, although it was the twentieth century
before it developed into a mammoth book industry which came to dominate
publishing.
Over the past century, the belief developed that the only
acceptable way to publish a book was by gaining a contract from a well-known
publisher. Self-publishing came to be frowned on with references to vanity
publishing commonplace, and it was sidelined in order to perpetuate the myth
that the only way to publish was by a publisher.
But self-publishing is not a new thing, nor has it always
been associated with vanity. You only have to look at previous self-publishing
authors to scotch that myth. So, let’s do a bit of name-dropping and have a
look at who, in the past, has self-published.
William Blake, the famed English poet and painter
self-published some of his best-known works. Charles Dickens self-published A Christmas Carol. Jane Austen paid
Thomas Egerton to publish Sense and
Sensibility. Hogarth Press was established by Virginia Woolf and her
husband for the purpose of publishing her books. Many other authors, whose
names are easily recognized, include; Margaret Atwood, Elizabeth Barrett
Browning, Lord Byron, Alexander Dumas, Thomas Hardy, Ernest Hemingway, Rudyard
Kipling, Edgar Allan Poe, Beatrix Potter, and George Bernard Shaw. And more
recently, the popular authors, Stephen King, and John Grisham.
I find the term self-published can be a bit of a
catch-all, meaning different things to different people. However, even though
self-publishing was often the norm before the rise of modern publishers, during
the last century the derogatory term of ‘vanity’ became attached to it. An
author who aspired to publication but could not attract a publisher and
resorted to publishing a book themselves was deemed to be ‘vain’. This was a
misnomer because as soon as they attracted a publisher they were no longer
‘vain’. And who would dare suggest vanity in the same breath as some of the
self-publishers I have already mentioned. I could mention a lot more but in the
interests of getting down to the nuts and bolts of self-publishing, I won’t.
The massive changes in the publishing world includes self-publishing
which is currently evolving, and although there are still some who subscribe to
the myths, these are gradually being exposed. After all, publishing only became
a business following the rise of companies prepared to invest in authors in
order to profit from their work. When an author decides to self-publish it
changes that dynamic.
Encouraged by the rise of electronic publishing and
the ease of publishing books to this market, self-publishing has been
resurrected, and many authors, whether they are experienced or not, have seized
this opportunity to make their books available. My new book, Nuts & Bolts of Self-Publishing: How to
Self-Publish Ebooks and Paperbacks deals with the phenomena of
self-publishing as it is today and is based on my Nuts and Bolts of
Self-Publishing workshop which I gave at a writers’ conference last year.
Self-publishing is not difficult once you have the roadmap
and know what is expected and what you have to do to produce a professionally
designed book. The Nuts & Bolts of
Self-Publishing is a comprehensive guide to self-publishing which will
provide you with that roadmap. It covers all aspects of self-publishing and
will help you avoid some of the pitfalls you might encounter.
Included in this guide you will find step-by-step
instructions on what you need to do before you self-publish, how to create
accounts, how to format your manuscript for ebook and paperback publication,
how to add a TOC, how to acquire an ISBN and register your book, how to upload
and submit your book for publication, and what you need to do after
publication.
Alongside the step-by-step instructions you will find
information about costing and pricing your book, author services and
outsourcing, as well a lot more.
If you only buy one book on self-publishing, this is the one
for you.
Chris
Longmuir
Where to
buy Nuts & Bolts of Self-Publishing:
Amazon.co.uk
– paperback
Amazon.co.uk
– Kindle
Amazon.com
– paperback
Amazon.com
- Kindle
Comments
Reb, your comment about promotion and reviews was something I felt was outside the scope of this book which is mainly about self-publishing and how to go about doing it. If you are looking for a book on promotion, Wendy H Jones, who is a member of this group has written a very good and easily read one - Power Packed Book Marketing. I've mentioned it in my book and included it in the references.
The other aspect of this is that although I am very experienced in self-publishing, my skills in respect of promotion are abysmal. I'd much rather get on and write than spend hours promoting.