Santa and his coat of many colours by Griselda Heppel
Santa, in fetching scarlet and white, drops by Chessington World of Adventures |
When
my children became teenagers, they told me something that shattered my
illusions about Father Christmas. Not whether
he existed or not – even I knew the answer to that – but what he’s supposed to wear. The traditional red suit
with white cuffs matching his snowy beard is apparently not traditional at all,
but the result of a cynical advertising campaign by Coca Cola in the 1930s,
forever associating the plump, jolly, big-hearted Santa Claus with the fizzy
drink. Until then, Santa had boasted a lean, trim figure, clothed in a long,
green robe.
Well,
there was only one answer to that. Utter nonsense. Teenagers think they know
everything. Father Christmas/Santa Claus is depicted wearing red because he’s
always worn red. Look at Christmas cards, films, book illustrations, department
stores (all post 1930s, I admit). My mind flew back to my German childhood in
the 1960s … and uncovered a memory till then suppressed.
St Nick in winter blue |
On
6th December every year, Nikolaus, accompanied by his servant,
Knecht Ruprecht, visited my primary school. While Ruprecht, lugging a sack
bursting with goodies, wore brown or black, I forget which, his tall, thin master
had on a long robe of dark – green. At the time I was far too excited by his
distribution of sweets and lebkuchen to wonder at the colour. Perhaps
also, the (sadly, rather poorly printed) illustration of Nikolaus (right) in my reading
book, Mein erstes Buch, had prepared
me for just about any other colour than the one expected.
My children, it seemed, were right. Germany in the 1960s would have been relatively unaffected by Coca Cola advertising; here was Santa Claus (or St Nikolaus) as he had probably been portrayed for hundreds of years. Green may have pagan connotations, linking the 4th century St Nicholas with the ancient midwinter Yule festival, celebrated throughout Europe.
Ghost of Christmas Present (A Christmas Carol) |
And
yet…
Ha,
I didn’t give up that easily. A trawl of
the internet revealed the following:
2. In 1823, the far more famous Twas the Night Before Christmas by
Clement Clarke Moore portrays Santa Claus as the cheery, red-cheeked,
well-rounded figure instantly recognisable today: ‘He had a broad face and a
little round belly, That shook, when he laughed, like a bowlful of jelly. He
was chubby and plump, a right jolly old elf…’
3.
In
1843, the Cornish Quaker and diarist Barclay Fox described a family party which
included the ‘venerable effigy of Father Christmas, with
scarlet coat & cocked hat, stuck
all over with presents for the guests.’
So
while Coca Cola may have done much to spread this particular image of Santa, we
should cut the multinational company some slack (not a sentiment one sees often
these days). Father Christmas had been steadily reddening on both sides of the
Atlantic for nearly a century before their advertising campaign began.
The
tubby, rosy-cheeked gentleman in holly berry red and black boots, driving a
sleigh pulled by reindeer, is the Real Thing after all.
Phew. I'm glad that's sorted. Happy New Year!
Phew. I'm glad that's sorted. Happy New Year!
Find out more about Griselda Heppel here:
and her children's books:
Comments
And 'Father Christmas', rather than St Nick or Santa Claus, was a character in village mumming plays - 'Here come I, Old Father Christmas.' I suppose he would have been dressed in whatever came easiest to hand, or whatever had been stored in the dressing up box. It was only mass publication that 'froze' him into one image.